In a world where global palates are expanding and the demand for authenticity is rising, JIUASIA is making its mark as Asia’s premier platform for celebrating the region’s rich tapestry of traditional and modern alcoholic beverages. But JIUASIA is more than just a showcase of fine spirits—it’s a movement, a community, and a stage for storytelling.
A Curated Celebration of Asian Alcohol
From the powerful complexity of baijiu to the delicate balance of sake, and the smoky depth of Asian whiskies, JIUASIA curates and connects an extraordinary range of brands under one experiential roof. Whether you’re a connoisseur, collector, bartender, or casual sipper, JIUASIA offers a chance to explore the diversity and craftsmanship of Asia’s finest distillers and brewers.
The event is designed to go beyond product displays. Attendees can participate in masterclasses, tastings, and brand showcases, learning directly from producers and experts about heritage techniques, terroir influences, and emerging trends in the Asian spirits industry.
Community at Its Core
At the heart of JIUASIA is its community-first approach. Every event, activation, and experience is thoughtfully designed to bring people together—drinking buddies, industry insiders, cultural tastemakers, and the next generation of enthusiasts. The platform supports both well-established names and rising craft brands, giving smaller producers a chance to shine on a regional (and soon, global) stage.
Through social experiences like the #JiuBuddy sunset sessions or exclusive yacht-based tastings, JIUASIA blurs the line between education and entertainment, tradition and modernity.
Championing Craftsmanship & Cultural Pride
JIUASIA isn’t just about what’s in your glass—it’s about what the drink represents. Asian spirits carry centuries of heritage, ritual, and regional identity. By highlighting their stories, JIUASIA helps elevate local producers, preserve cultural practices, and inspire pride in Asian craftsmanship.
It also serves as a bridge for cross-cultural appreciation, helping international audiences discover the depth and beauty of these often misunderstood drinks.
Beyond the Festival: A Growing Ecosystem
More than an annual festival, JIUASIA is building a 360° ecosystem of content, commerce, and community. Through curated media, blog content, collaborations, and pop-up events, JIUASIA continues to engage audiences all year round.
Plans are already underway to expand to other cities in Asia, and eventually Europe and North America—bringing Asian alcohol to the world stage in style.
Final Sip: Why JIUASIA Matters
JIUASIA is setting a new standard for how alcohol events are run—not just as tasting exhibitions, but as immersive cultural showcases. It’s not just about what you drink, but why you drink it, who you drink it with, and the story behind it all.
For those who love discovering new flavors, connecting with people, and celebrating culture—JIUASIA is your invitation to join the next great spirit revolution.